Nike Skateboarding

Paul Rodriguez 8 Seasonal Directive

Paul’s eighth pro model shoe broke the mold for skate footwear with it’s ultra-sporty look and hefty price tag. We were tasked with creating the campaign surrounding the release of his footwear. The sporty creative was inspired by the existing TV spot and the Lunarlon cushioning found on the footwear. We also had the opportunity to direct the product photography this season, supporting the price tag with the highly polished look Nike is known for. The PeetKegler team and I handled everything from the ad layouts and retail renderings to the production of the global directive document. Creative/Art Direction: PeetKegler; Skate Photography: Ryan Flynn; Footwear Photography: David Emmite

I’m a Portland based graphic designer currently seeking full-time or freelance employment opportunities.

Experience

 

Senior Designer, PeetKegler Design
Portland, OR
December 2010 – June 2014

Worked as a full-time Senior Designer with a tight-knit team of creatives on an immense variety of projects ranging from website design to retail buildouts. My responsibilities included everything from concept creation to production, even a bit of IT. Favorite clients included Nike, Patagonia, REI, Burton and MTV.

 

Designer, a.i. Design Group
Brunswick, OH
June 2009 – March 2010

Worked as a full-time designer with a small team of creatives on a wide array of projects ranging from website design to corporate identity and direct mail.

 

Intern, Peeps Creative
Akron, OH
Sept. 2008 – Nov. 2008

Worked as a part-time intern at a leading local design firm on print projects including corporate identity, direct mail and event signage. This was my first experience working with a team of designers and developers.

 

Intern, Wheeler Creative.
Akron, OH
May 2008 – August 2008

Worked as a full-time intern with a designer on many print projects primarily for local non–profit clients. This summer internship was my first opportunity to create professional work and interact with clients and printers.

Education

 

B.F.A, Graphic Design. 2009
The University of Akron, Myers School of Art