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Imaginary apps to market Figma's Config 2023.
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During a short sprint as a contract designer with Figma’s Brand team, I was tasked with designing imaginary apps for use in Config marketing and demos.
The result was a collection of unique screens and flows designed to showcase Figma’s latest features. This work provided the design teams a robust palette of content for the conference visuals and home page.
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Working with design manager, Taryn Cowart, we began by revisiting World Peas, a grocery app originally conceptualized and designed by Andy Luce and the brand team.
The app was in need of a punchier, more expressive look and feel to elevate the UI in demo content while jiving better with the Figma brand.
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Tempo, an audio streaming app originally conceptualized by the brand team was re-imagined from the ground up.
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The new, restrained visual identity distinguished it from the existing collection of demo apps while the utilitarian UI provided structure and clarity for feature demos.
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With time to spare, we also laid the stylistic foundations for additional demo products including an outer space themed educational app, Cosmic.
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