Branding the world’s leading wilderness-mapping software.
Our foundational strategy work encompassed all aspects of the brand including redefining their vision, mission, values and messaging strategies along with a complete overhaul of the visual identity.
onX makes adventure in America's pristine public wilderness possible. With these backcountry experiences as our muse, we redesigned the look and feel of the entire brand, striking a delicate balance between the attainable and the inspirational.
The redesign encompassed all aspects of the brands visual character, from the creation of a bold and flexible logo system, to comprehensive art direction for capturing brand content.